At the Royal Gorge Bridge & Park we decided to invite everyone to do one simple thing - Come Across. Because when you visit, you come across a new experience. We put three different artists - a painter, a musician and a fashion designer - on the bridge for the first time and worked with Bean Dog Films to capture what they created. The musician, singer songwriter Covenhoven, wrote a song that we used as the music for all three films. Our painter, Will, and Mona, our fashion designer, created works that were on display at the park. The campaign garnered 6 million impressions and ticket sales increased by 16%. year-over-year.

AWARDS

The One Club for Creativity Denver - Silver, Broadcast Advertising

AAF Colorado Springs-Gold, Best of Show HSMAI Adrian Award-Silver